I interviewed Francis on his remarkable views on the
housing industry particularly in Spain.
Francis tell us who you are and why you are in Spain
of all places?
"Well, as many things in live all come at the
right time and for me it was a serious health issue that triggered the switch.
My earlier business life was all about running around the world, living a 7/365
product sales man rat race successfully, forgetting that the human framework
has his limits. Coming out to Spain made me realize the only two options I had,
and I chose the right and only one I guess."
Housing industry is far from Product Sales, why choose
that avenue?
"You know, dealing with people and discover what
makes them tick, especially when they are looking for a house, is quite
enticing. What always surprises me is the irreversible proportionality of a house purchase e.g. going for the lowest price and
expecting the highest material quality and a worriless transfer. This is forgetting
all about the ever dominating rule of the Total Cost of Ownership (TCO). At the
end of what seems a low cost project,
when adding all effort, time and cost together, it will almost always
result in exceeding any reasonable priced all in residence with a
service."
Now you make me curious, "with a
service", what do you mean?
A customer recently said that "El Premio sells
dreams, and it does not feel like being sold to. The all-in approach is what
differentiates you from the overcrowded standardized real estate jungle going
for the sellers interest."
Let me explain what brought on this exclamation: El Premio
will assist the buyer during and after any purchase, small or large, with all
possible services, from applying for a mortgage, where needed, to painting or
decoration and anything in between. It will save much energy, time and money.
See, to find the desired property in your own country
is often a challenge, can you imagine how hard it must be in a country with
different habits, laws, let alone language. An ownership abroad requires
adjustment, confidence and organizational skills. Once one moves in, it is
important to be able to jumpstart the new experience in ones mother tongue and
find amenities where they understand you and reply in your own language,
at least for the first couple of purchases.
What triggers the process?
Before going on a wild goose chase in dragging the
buyer throughout the Costas it boils down to mapping the wants and needs. This
allows for a benchmark between the buyers preselected internet properties and
budget with carefully El Premio selected alternatives. And guess what: 9 out of
10 the latter is signed for.
How come?
We work according our unique 9 step plan especially
designed to discover and find the expected property. This is a joint
responsibility of the buyer and the intermediary, resulting in a TCO purchase
far below the predefined budget + the hidden costs incurred. I live and work
according but one adage: Spend No More. That is a peculiar statement for any
sales person, but it happens to be true. When I see an opportunity for
improvement I point it out to the customers. When they follow my advise in
helping many clients they spend no more.
Why Spain?
To use a paraphrase: Daring architecture; amazing regional
diversity; sophisticated cities; postcard beaches; fantastic weather; a sleepy
countryside festooned with citrus and olive groves; delicious seafood, potato
tortilla, tapas, and paella, delectable sangria, and choice Rioja wine, all of
this is Spain.
But remember: if you’ve only seen the Costas in Spain, then you can’t even imagine what you’ve been missing of the “real” España in the rest of the country.
Economically in a roller coaster today I can see
little signs of hesitant recovery in my industry as prices are slightly moving
up. But it is not a walk in the park yet, though the effect on performance
punctuality has set in as our subcontractors are starting on time and work through
to the finish.
In concluding what is your best advice?
Let us take care of the hassle and the worries. We do
not sell property, we help you to purchase the desired property. Use our
platform and live your dream!
Thank you Francis for this positive note in
troublesome times.
This is a contribution of The Interviewer by Paul Van
den Brande